
The advent of E-Commerce has dynamically leveraged the business prospects of companies around the world. It is estimated that more than 70% of selling of products/services in the United States happens via the Web. Electronic Comm erce basically refers to the buying and selling of goods and services through the Internet. In India, the rapid advancement of the Internet coupled with the meteoric growth of Web-based businesses has led to an e-commerce revolution both on the B2B and the B2C fronts.
Building of an E-Commerce website basically involves three stages: Creation of a customized shopping cart, Approaching Payment Gateway Service Provider & Integration of Payment Gateway with your website.
Creating Customized Shopping Cart:-
The Payment Gateway Service Provider is authorized to accept the credit card on behalf of the merchant. It could either be a Bank or an authorized company who can accept and process credit card online. The payment gateway software has to be integrated with the website to enable safe & secure transaction. The providers must be certified by Digital Certified Authorities such as Verisign, Thwate etc. This helps in building trust reliability and trust among buyers and ensures safe financial transactions.
Integrating Payment Gateway with your Website:-
tIntegration of Payment Gateway with your website plays a significant role in implementing secure online transactions.